This title is currently out of stock. Leave us your email address, we’d let you know when it’s in stock again!
-
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Confessions Of An Advertising Man
Confessions Of An Advertising Man
Couldn't load pickup availability
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Details of Book
Related Collections:
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
-
One Line Summary
Timeless advertising wisdom for modern marketers and leaders.
-
Who is this book for?
If you're interested in the art of persuasive communication or leadership, you'll appreciate Ogilvy's insights in this book. It offers enduring principles that are surprisingly relevant today, blending creativity with integrity. This book is like a masterclass from a legend, inspiring you to elevate your work and business ethics.