A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategic insights for effective corporate communication practices.
Who is this book for?
If you're interested in understanding how organizations communicate internally and externally, this book offers practical strategies and real-world examples that bring concepts to life. Paul Argenti breaks down complex ideas into accessible advice, making it a useful resource for anyone looking to grasp how communication decisions influence company success. It's a compelling read for future managers and communication professionals alike.
