A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
Corporate Creativity: How Innovation & Improvement Actually Happen
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Real-world insights on fostering innovation in organizations.
Who is this book for?
If you're curious about how innovative ideas actually turn into reality in big companies, this book is a treasure. It shares fascinating examples from a variety of industries, revealing the practical steps that lead to breakthroughs. Perfect for anyone interested in understanding the real mechanics behind corporate creativity.
