A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Although 70% of the customer's decision to buy is based on how they are treated as people, few organizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as a consistent, business-wide, technology-enabled science drawn from proven approaches from world-class human touch practitioners.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Enhance customer experience through personalized human interaction.
Who is this book for?
If you're interested in improving customer relations and creating genuine connections, this book offers practical insights into making the human touch a strategic advantage. John McKean breaks down effective approaches in a way that's accessible, helping businesses genuinely understand the value of treating customers like people. It's a compelling read for anyone looking to transform customer service into a science-backed, empathetic practice.
