• Book cover of Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

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by Roberto Verganti
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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations create new markets and push new meanings. The book emphasizes the importance of having a vision and engaging with 'interpreters'—experts who understand and shape markets—for breakthrough products and services.

Details of Book

ISBN13: 9781422124826
ISBN10: 1422124827
Language: English
Publisher: Harvard Business Press
Publication Year: 2009
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Innovative approach transforming markets through new meanings

  • Who is this book for?

    If you're interested in how companies can truly stand out, this book offers a fascinating look at design-driven innovation. It’s about challenging the norms and reshaping markets by reinventing what products and services mean for consumers. Roberto Verganti provides inspiring examples and concepts that push you to think about innovation beyond technology, emphasizing vision and interpretation.
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