• Book cover of Designing For Growth: A Design Thinking Tool Kit For Managers by Jeanne Liedtka, Tim Ogilvie

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Designing For Growth: A Design Thinking Tool Kit For Managers

Designing For Growth: A Design Thinking Tool Kit For Managers

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by Jeanne Liedtka, Tim Ogilvie
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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Details of Book

ISBN13: 9780231158381
ISBN10: 0231158386
Language: English
Publisher: Columbia Business School Publishing
Publication Year: 2011
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Empowering managers to use design thinking for business growth.

  • Who is this book for?

    This book is a fantastic resource if you're curious about how design thinking can transform your approach to managing growth. Liedtka and Ogilvie break down complex ideas into practical tools that can make a real difference in your work. It's inspiring for anyone eager to innovate and turn ideas into impactful results.
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