A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Explores viewers as active participants in TV culture.
Who is this book for?
If you're interested in media studies or how audiences interact with television, this book offers a fresh perspective. Ang's ethnographic approach makes you see viewers not just as consumers, but as active contributors to media culture, which is quite fascinating.
