A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
(Pearson Education) Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Modern strategies merging traditional marketing with digital tactics.
Who is this book for?
If you're interested in understanding how classic marketing concepts adapt to the digital age, this book offers innovative ideas and techniques. It’s a great resource for grasping the evolving landscape of e-marketing, blending theory with practical strategies that can truly impact your approach.
