E-Myth Mastery: The Seven Essential Disciplines For Building A World-Class Company

The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entrepreneurial management and leadership. In this practical, real-world program that can be implemented in real time into any business, Michael E. Gerber explains why the entrepreneur is critical to the success of any enterprise and why the entrepreneur's mindset is integral to the operating reality of the organization. He covers seven essential areas: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment. E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won’t help, expand their customer bases when big business moves in down the street, and ensure their businesses keep their promises every single time.