A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Eat Their Lunch: Winning Customers Away From Your Competition
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition. The book provides strategies for gaining market share without unethical tactics, emphasizing long-term competitive advantage.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Ethical strategies for gaining market share in B2B.
Who is this book for?
If you are in sales and looking for a pragmatic, honest approach to growing your roster of clients, Eat Their Lunch offers practical insight. It’s like having a seasoned mentor walk you through effective tactics that respect your competitors while emphasizing genuine value. This book could really shift how you approach competitive selling and help you build sustainable relationships.
