A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research-based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 bestseller in the business school market.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide to managerial aspects of e-commerce.
Who is this book for?
If you're interested in understanding how businesses leverage e-commerce strategies, this book offers a thorough, research-backed perspective. It's perfect for students or managers who want a clear view of the managerial decisions involved without getting bogged down by the technical details. Turban's accessible approach makes complex concepts engaging and relevant to real-world applications.
