Events Management: An Introduction

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multi-disciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design, and human resources in a vast array of different event settings from sport to political events. This new edition has been updated to include new content on events feasibility, event technology, event bidding, stage management of events, and measurement and evaluation of events. It features new and updated case studies that include emerging economies and new industry voices by international practitioners. Every topic is brought to life through vivid case-studies, personal biographies, and examples of best practice from the real world of events management.