Fewer, Bigger, Bolder: From Mindless Expansion To Focused Growth

Fewer, Bigger, Bolder will teach you how to make billions by scaling back, expanding less, and betting bigger. It's a game-changing book that couldn't be more timely. In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, and more acquisitions. Every quarter became a scramble for short-term revenue boosts, but this often failed to deliver sustainable and profitable growth. There had to be a better way—an alternative to mindless expansion.

The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. Managers who use this seven-step program (Focus7) learn to make fewer but bigger bets and create a virtuous cycle of growth. They can produce remarkable results in short time frames.

Fewer, Bigger, Bolder spans strategy, execution, people, and organization. Its framework shows how targeting resources against priorities, simplifying operations, and unleashing team potential can drive growth. Sanjay Khosla achieved this for Kraft's developing markets, increasing profitability by 50%. Mohanbir Sawhney discovered similar results with various businesses, from Fortune 500 companies to startups.

Khosla, former president of Kraft Foods' developing markets, oversaw revenue growth from $5 billion to $16 billion in six years across sixty countries. He is now a management consultant, senior fellow at Northwestern University's Kellogg School, and senior adviser at BCG. Professor Mohanbir Sawhney is a distinguished scholar, teacher, speaker, and consultant in business innovation and digital marketing. Richard Babcock is a writer and teacher based in Chicago.