A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Fortune At The Bottom Of The Pyramid: Eradicating Poverty Through Profits
Explaining that the world's five billion poor make up the fastest growing market in the world, Prahalad shows how this segment has vast untapped buying power, and represents an enormous potential for companies who learn how to serve this market by providing the poor with what they need.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Transformative insights into profit-driven poverty alleviation.
Who is this book for?
If you're interested in innovative business models that aim to make a difference, this book will inspire you. Prahalad's perspective on viewing the world's poor as a valuable market rather than just beneficiaries of aid challenges conventional thinking and opens new avenues for responsible entrepreneurship. It’s a compelling read for anyone who believes that profit and social good can go hand in hand.
