A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
From the best-selling author of "SPIN Selling," "Getting Partnering Right" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights on building profitable, lasting customer partnerships.
Who is this book for?
If you're interested in transforming your business relationships, this book offers a clear, strategic approach based on real-world success stories. It breaks down complex partnership concepts into accessible ideas, making it a valuable read for leaders aiming to create a competitive edge through strong alliances.
