• Book cover of Global Future: The Next Challenge For Asian Business by Arnoud De Meyer, Pamela C.M. Mar, Frank-Jürgen Richter, Peter J. Williamson

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Global Future: The Next Challenge For Asian Business

Global Future: The Next Challenge For Asian Business

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by Arnoud De Meyer, Pamela C.M. Mar, Frank-Jürgen Richter, Peter J. Williamson
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Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in AsiaA series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

Details of Book

ISBN13: 9780470821305
ISBN10: 0470821302
Language: English
Publisher: John Wiley & Sons Inc
Publication Year: 2005
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insightful guide for Asian firms navigating global markets.

  • Who is this book for?

    If you're interested in Asian business growth and international strategy, this book is a compelling read. It offers real-world insights from CEOs and provides a clear framework for managing the complexities of globalization specific to Asian firms. You’ll find practical advice that’s grounded in current challenges and tailored to the unique context of Asian businesses expanding abroad.
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