A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide on navigating global marketing complexities.
Who is this book for?
This book is perfect if you're interested in understanding how companies adapt their marketing strategies across different cultures and economic landscapes. It offers real-world examples and thoughtful analysis of current issues, making the global marketing challenges come alive. Whether you're a student or a marketing enthusiast, you'll find it a valuable resource for grasping the tactical and strategic aspects of international markets.
