A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This successful new text offers a concise introduction to the field that is presented in a lively student oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
If you're curious about how companies reach markets worldwide, this book makes the subject approachable and lively. Its real-world cases and engaging style will help you grasp the exciting challenges marketers face today in a globalized world. It's perfect for students or anyone interested in the dynamic field of international marketing.
