Global Strategies For Emerging Asia

The multinational corporate guide for thriving in the Asian marketplace. Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, China is expected to overtake the U.S. to become the world's largest economy, with India likely to surpass Japan as the third largest. Asia includes other rapidly growing economies such as Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. By 2025, these countries may make Asia's economy larger than those of the U.S. and Europe combined. This resource compiles ideas and case analyses from leading academics and practitioners, providing a comprehensive guide to succeeding in Asia. It offers executives and managers insight into navigating Asia's rise as a global economic center.