Graphic Workshop: Innovative Promotions That Work

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions about each promotion, including its purpose, concept, goals, challenges, client requirements, and success. The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.