• Book cover of HBR's 10 Must Reads On Strategic Marketing by Harvard Business Review

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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HBR's 10 Must Reads On Strategic Marketing

HBR's 10 Must Reads On Strategic Marketing

3.98 (rated by 576 readers on Goodreads)
by Harvard Business Review
$12.08
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Stop pushing products and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it and your customers at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need.

Details of Book

ISBN13: 9781422189887
ISBN10: 1422189880
Language: English
Publisher: Harvard Business Review Press
Publication Year: 2013
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Transform marketing by building customer-focused strategies.

  • Who is this book for?

    If you're looking to deepen your understanding of effective marketing, this collection is a treasure trove of insights. It highlights the importance of shifting your focus from just selling products to nurturing meaningful relationships with the right customers. Experts like Ted Levitt and Clayton Christensen offer timeless advice that can inspire a fresh, customer-centric approach to your business.
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