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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Hey, Whipple, Squeeze This: A Guide To Creating Great Ads
Hey, Whipple, Squeeze This: A Guide To Creating Great Ads
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Insightful guide to crafting impactful advertising campaigns
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Who is this book for?
If you're curious about the art and science of creating memorable ads, this book offers a witty and practical perspective. Luke Sullivan dives into real-world examples, making complex ideas accessible while highlighting what makes an ad truly stand out. Whether you're a marketing novice or a seasoned professional, you'll find valuable lessons on balancing creativity and strategy that can inspire your own work.