A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
Hot Button Marketing: Push The Emotional Buttons That Get People To Buy
Consumers buy products for two reasons—the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion—not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's—even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing—from product development to one-to-one selling—Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Master emotional triggers to boost sales effectively.
Who is this book for?
If you're looking to deepen your understanding of consumer behavior, this book is a treasure trove. It reveals how emotions drive purchases and offers practical strategies to tap into those feelings, making your marketing more compelling. It's especially helpful if you're eager to stand out in a crowded marketplace by connecting on a more personal level with your customers.
