Hotel Pricing In A Social World: Driving Value In The Digital Economy

Take control of revenue management in the new hotel economy. Hotel Pricing in a Social World provides guidance on improving organizational decision-making to keep your hotel relevant from a pricing standpoint in the often chaotic hotel landscape. This book showcases the current environment of the hotel industry and describes new and emerging trends that can impact your revenue management tactics. It prepares you to survive and thrive in today's highly competitive market and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management is a key activity in today's social hotel industry, thanks to mobile technology and social media. This book is essential for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to stay competitive.