A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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How Behavior Spreads: The Science Of Complex Contagions
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Unveils complex social factors shaping behaviors' spread.
Who is this book for?
If you're fascinated by how behaviors and trends catch on in society, this book offers a refreshing perspective. It explores the nuanced ways social networks influence us, revealing that contagions in social settings are more complex than simple virus-like spreads. Perfect for anyone eager to understand the science behind social influence and collective behavior.
