A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies of color photos.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Guide to effective advertising with modern case studies.
Who is this book for?
If you're diving into advertising or even just curious about what makes a campaign successful, this book offers insightful and updated guidance. It's packed with real-world examples from major brands, making complex ideas accessible and applicable. Perfect for anyone wanting to understand the secrets behind memorable ads and brand stories.
