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How We Decide

How We Decide

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The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Details of Book

ISBN13: 9780618620111
ISBN10: 0618620117
Language: English
Publication Year: 2009
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Neuroscience insights to improve your decision-making skills.

  • Who is this book for?

    If you're curious about how your brain really works when making choices, this book makes neuroscience accessible and practical. It's perfect for anyone wanting to understand the hidden factors influencing decisions and how to harness them for better outcomes. You'll find engaging examples and surprising discoveries that could truly shift the way you approach everyday choices.

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