A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
I'd Like the World To Buy A Coke: The Life And Leadership Of Roberto Goizueta
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEOs of our time. Yet little is known of this corporate maverick. This is his story.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights into a transformative leader in global branding.
Who is this book for?
If you're interested in leadership and innovation at the highest levels, this book on Roberto Goizueta offers a fascinating look into his strategic mind and the growth of Coca-Cola. It’s inspiring how he turned a giant brand into an even more successful global empire, making it a great read for aspiring business leaders and fans of corporate success stories.
