A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Imagination Engineering: A Toolkit For Business Creativity
Develop creativity skills and solve business problems. Creativity isn't simply important; it's essential. Innovation, differentiation and out of the box thinking are the ultimate sources of commercial advantage. And, like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework, this highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical toolkit for boosting business creativity and innovation.
Who is this book for?
If you're looking to energize your business thinking, this book might be just what you need. It offers a straightforward, hands-on approach to cultivating creativity that can truly set your work apart. Many readers find its techniques both inspiring and easy to integrate into daily problem solving for tangible results.
