A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sometimes a badly informed loudmouth can be more persuasive than the most cogent expert on any given subject. Cognitive neuroscientist Sharot explains the psychology of persuasion, and why many of our instinctive behaviours and beliefs are counterproductive.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Unveils how psychology influences persuasion and belief.
Who is this book for?
If you're curious about why we often listen to louder voices over experts, this book offers fascinating insights into the psychology behind persuasion. Sharot makes complex neuroscientific ideas accessible and engaging, which can help you better understand human behavior, whether for personal growth or professional interaction. It's a compelling read for anyone interested in the mechanics of influence and decision-making.
