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Innovation: The Five Disciplines For Creating What Customers Want

Innovation: The Five Disciplines For Creating What Customers Want

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Nothing is more important to business success than innovation...

Details of Book

ISBN13: 9780307336699
ISBN10: 0307336697
Language: English
Publisher: Crown Business
Publication Year: 2006
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Essential guide to mastering innovation for business success.

  • Who is this book for?

    If you're interested in transforming your approach to business, this book offers a compelling framework grounded in five key disciplines. It’s like having a blueprint to creating products and services that truly resonate with customers, making it a valuable read for entrepreneurs and managers alike. Many readers find it inspiring and practical for fostering real innovation.

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