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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Innovation: The Five Disciplines For Creating What Customers Want
Innovation: The Five Disciplines For Creating What Customers Want
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Essential guide to mastering innovation for business success.
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Who is this book for?
If you're interested in transforming your approach to business, this book offers a compelling framework grounded in five key disciplines. It’s like having a blueprint to creating products and services that truly resonate with customers, making it a valuable read for entrepreneurs and managers alike. Many readers find it inspiring and practical for fostering real innovation.