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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Inside The Nudge Unit: How Small Changes Can Make A Big Difference
Inside The Nudge Unit: How Small Changes Can Make A Big Difference
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Behavioural scientist Dr. David Halpern heads up Number 10’s ‘Nudge Unit’, the world’s first government institution that uses behavioural economics to examine and influence human behaviour, to ‘nudge’ us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation and economic growth.
Adding a crucial line to a tax reminder brought forward an extra £250m in revenue; refocusing the questions asked at the job centre helped an extra 10 per cent of people come off their benefits and back into work; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year.
After two years and dozens of experiments in behavioural science, the results are undeniable. And now David Halpern and the Nudge Unit will help you to make better choices and improve your life.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Explores how subtle nudges influence everyday decision-making.
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Who is this book for?
If you're curious about how small changes can lead to big improvements in life and society, this book offers fascinating insights. David Halpern shares real-world examples of behavioural science in action, making complex ideas accessible and engaging. It's a compelling read for anyone interested in understanding the power of subtle influences to create meaningful change.