A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Ideal for newcomers navigating global business complexities.
Who is this book for?
If you're interested in understanding how companies operate across borders, this book offers a thorough yet approachable overview. It's perfect for students or professionals looking to grasp strategic considerations in international markets through insights from leading experts. You'll find it both enlightening and practical, making the complexities of international business more manageable.
