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International Business: Competing In The Global Marketplace
International Business: Competing In The Global Marketplace
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Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Insightful guide on global business strategies and differences.
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Who is this book for?
This book offers a comprehensive look into the complexities of international business, making it ideal if you're curious about global markets and managerial decisions. It combines practical insights with the economic and political context that influences international trade, helping you understand both the 'how' and the 'why' behind going global. Whether you're studying business or involved in global commerce, you'll find it a valuable resource.