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International Public Relations: Negotiating Culture, Identity, And Power

International Public Relations: Negotiating Culture, Identity, And Power

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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Details of Book

ISBN13: 9781412914147
ISBN10: 1412914140
Language: English
Publication Year: 2007
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Cultural insights for global public relations strategists.

  • Who is this book for?

    If you're interested in understanding how public relations works across different cultures and political environments, this book provides a fascinating look into those dynamics. It's especially useful if you're aiming to develop communication strategies that are respectful and effective on an international scale. The authors craft a compelling framework that students and professionals alike will find insightful and applicable.

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