A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Great for beginners venturing into research and communication.
Who is this book for?
If you're new to research or interested in understanding how to critically analyze communication, this book is a perfect starting point. It guides you through the essentials of gathering evidence and building solid arguments, making complex concepts accessible and engaging. Many readers appreciate its clear explanations and practical approach, which helps build confidence in conducting scholarly research.
