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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Invisible Gold in Asia : Creating Wealth Through Intellectual Property
Invisible Gold in Asia : Creating Wealth Through Intellectual Property
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From patents protecting Creative Technology’s MP3 player and Tata’s Nano car to branded beers like Tsingtao and Singha, IPRs safeguard this Invisible Gold. David Llewelyn encourages Asian businesses to develop their reserves of Invisible Gold and governments to cultivate a culture that rewards innovation and creativity. Using Asian examples, Llewelyn explains what the rights are, answers common questions, and illuminates this crucial but often misunderstood aspect of doing business in the 21st century.
Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Unlocking Asia's hidden wealth through intellectual property.
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Who is this book for?
If you’re interested in understanding how innovation can be turned into real wealth, this book offers a compelling look at the power of intellectual property in Asia. It’s particularly insightful for business-minded readers who want to grasp the strategic importance of IPRs in the modern economy, illustrated through vibrant Asian examples that make the concepts come alive.