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Invisible Influence: The Hidden Forces That Shape Behavior

Invisible Influence: The Hidden Forces That Shape Behavior

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Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make from what we buy to the careers we choose and what we eat in his latest bestseller. It is both informative and fun to read. The book discusses how other people's behavior influences our decisions, often without our realizing it, and how understanding these influences can help us control our own behavior better.

Details of Book

ISBN13: 9781476759739
ISBN10: 1476759731
Language: English
Publisher: Simon & Schuster
Publication Year: 2017
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Uncover hidden social forces shaping everyday decisions.

  • Who is this book for?

    If you're curious about how your surroundings and others influence your choices, this book could be eye-opening. Jonah Berger makes complex social psychology accessible and engaging, revealing subtle forces at play in our daily lives. It's a fascinating read for anyone interested in understanding human behavior better and regaining some control over their own decisions.

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