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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Keeping Up With The Quants: Your Guide To Understanding And Using Analytics
Keeping Up With The Quants: Your Guide To Understanding And Using Analytics
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Welcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up)—your world is awash with data.
As a successful manager today, you must be able to make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This book aims to be your 'quantitative literacy' guide—helping you develop the analytical skills you need to summarize data, find its meaning, and extract value.
In Keeping Up with the Quants, authors, professors, and analytics experts Thomas Davenport and Jinho Kim offer practical tools to improve your understanding of data analytics and enhance your thinking and decision-making. You’ll gain crucial skills, including:
• How to formulate a hypothesis
• How to gather and analyze relevant data
• How to interpret and communicate analytical results
• How to develop habits of quantitative thinking
• How to deal effectively with the "quants" in your organization
Big data and analytics promise to change virtually every industry and business function over the next decade. If you don’t have a business degree or aren’t comfortable with statistics and quantitative methods, this book is for you. Keeping Up with the Quants will give you the skills you need to master this new challenge—and gain a significant competitive edge.
Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Essential guide for non-Experts to data analytics
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Who is this book for?
If you're feeling overwhelmed by data or unsure about how analytics can actually help in your work, this book could be your new best friend. It breaks down complex concepts into practical tools and approachable language, making the world of data much less intimidating. Whether you're in a small start-up or a large organization, you'll find valuable insights to sharpen your decision-making skills.