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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Loonshots
Loonshots
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* Translated Into 18 Languages
* #1 Most Recommended Book Of The Year (Bloomberg Annual Survey Of CEOs And Entrepreneurs)
* An Bloomberg, Financial Times, Forbes, Inc., Newsweek, Strategy + Business, Tech Crunch, Washington Post Best Business Book Of The Year
* Recommended By Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid Mukherjee, Tim Ferriss
Why Do Good Teams Kill Great Ideas?
Loonshots Reveals A Surprising New Way Of Thinking About The Mysteries Of Group Behavior That Challenges Everything We Thought We Knew About Nurturing Radical Breakthroughs.
Safi Bahcall, A Physicist And Entrepreneur, Shows Why Teams, Companies, Or Any Group With A Mission Will Suddenly Change From Embracing New Ideas To Rejecting Them, Just As Flowing Water Will Suddenly Change Into Brittle Ice. Mountains Of Print Have Been Written About Culture. Loonshots Identifies The Small Shifts In Structure That Control This Transition, The Same Way That Temperature Controls The Change From Water To Ice.
Using Examples That Range From The Spread Of Fires In Forests To The Hunt For Terrorists Online, And Stories Of Thieves And Geniuses And Kings, Bahcall Shows How A New Kind Of Science Can Help Us Become The Initiators, Rather Than The Victims, Of Innovative Surprise.
Over The Past Decade, Researchers Have Been Applying The Tools And Techniques Of This New Science—The Science Of Phase Transitions—To Understand How Birds Flock, Fish Swim, Brains Work, People Vote, Diseases Erupt, And Ecosystems Collapse. Loonshots Is The First To Apply This Science To The Spread Of Breakthrough Ideas. Bahcall Distills These Insights Into Practical Lessons Creatives, Entrepreneurs, And Visionaries Can Use To Change Our World.
Along The Way, Readers Will Learn How Chickens Saved Millions Of Lives, What James Bond And Lipitor Have In Common, What The Movie The Imitation Game Got Wrong About World War Ii, And What Really Killed Pan Am, Polaroid, And The Qing Dynasty.
"If The Da Vinci Code And Freakonomics Had A Child Together, It Would Be Called Loonshots." —Senator Bob Kerrey
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Science of group dynamics and breakthrough ideas.
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Who is this book for?
Loonshots is a fascinating exploration of how great ideas sometimes get rejected, even when they have tremendous potential. Safi Bahcall combines science and stories to show why teams and organizations often kill innovation and what we can do to nurture it instead. If you're interested in understanding the subtle shifts that can make or break radical breakthroughs, this book offers compelling insights that could change your perspective.