A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market—how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insight into luxury brand management for marketers and managers.
Who is this book for?
If you're interested in the exclusive world of luxury branding, this book offers a detailed look at how luxury brands are crafted and maintained. It's perfect for marketers and entrepreneurs who want to understand the intricacies that make luxury brands stand apart in a competitive market. You'll find valuable insights that can help elevate your approach to managing or creating a luxury brand.
