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Made In Japan

Made In Japan

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Co-founded forty years ago by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita its outspoken chairman. In compelling detail, his autobiography charts the growth of this deliberately innovative company, from the initial attempts to make a tape recorder (Morita cut yards and yards of paper tape and painted its surface with paintbrushes used for calligraphy) to the phenomenal sales of the Sony Walkman. Known around the world for his exceptional vision and intuitive ability, Akio Morita, is one of the top businessmen of our time. This book shows why.

Details of Book

ISBN13: 9780002177603
ISBN10: 0002177609
Language: English
Publication Year: 1987
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insight into innovation from Sony’s pioneering leader.

  • Who is this book for?

    If you're fascinated by how a small startup can grow into a global powerhouse, this autobiography of Akio Morita is a must-read. It offers a rare glimpse into the mind of a visionary who combined creativity with pragmatic business strategies, transforming not just Sony but the entire electronics industry. Morita's stories of persistence and boldness could inspire anyone dreaming big.

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