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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Make Your Idea Matter
Make Your Idea Matter
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It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com.
Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.
You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Empowers entrepreneurs to craft compelling business stories.
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Who is this book for?
If you're looking to make your ideas resonate and stand out, this book offers practical, bite-sized storytelling tips tailored for entrepreneurs and brands. Bernadette Jiwa's insights help you reconnect with your purpose and communicate authentically, making your message truly matter in a crowded marketplace. It's perfect for anyone eager to inspire through their story and elevate their business narrative.