A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Tech-driven management insights for business decision-makers.
Who is this book for?
If you're interested in how technology influences business strategies, this book offers a clear managerial perspective. It breaks down complex systems like databases, networks, and systems development into understandable concepts, supported by real-world cases. This makes it an engaging resource for anyone wanting to see the practical impacts of information systems in companies.
