Managing Cultural Differences

The world of business for all organizations in the 21st century is global, interdependent, complex and rapidly changing. That means sophisticated understanding and relationship building skills are required more than ever today. Individual and organizational success is no longer dependent solely on business acumen. Our ability to understand, communicate and manage across borders, countries and cultures has never been as important as it is now. The ability to manage cultural differences effectively is a key building block as companies rely on their global reach to achieve the best profit and performance.

For this reason, international business and cross-cultural management are key topics in undergraduate business, MBA and executive education programs worldwide as companies and institutions prepare current and future business leaders for the global marketplace. This exciting new edition of the highly successful textbook; "Managing Cultural Differences" seeks to guide students to understand how culture fits in a changing business world, how to gain a competitive advantage from effective cross-cultural management and gives practical advice for doing business across the Globe.

With updated content, "new case studies and a new author team, "Managing Cultural Difference" is required course reading for undergraduates, postgraduates and MBA students alike as well as being of significant interest to practicing managers across the business world.