A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Managing New Product And Process Development: Text And Cases
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategies for faster, quality product development
Who is this book for?
This book is perfect if you're interested in understanding how companies innovate quickly and efficiently. It blends theoretical principles with real-world case studies, making complex concepts more relatable. If you want to learn what it takes to stay ahead in today's competitive market through smarter product development, this could be a very insightful read.
