A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Marketing is the most important thing you do in business today, even if your job title doesn't include marketing. It involves attracting customers through various fields like advertising, public relations, selling, strategy, database management, packaging, and product design. This book covers the four classic components of marketing—product, price, placement, and promotion—and provides insights into designing effective marketing programs. It emphasizes that marketing is essential for business success and offers solutions for finding and satisfying customers.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Accessible guide to marketing essentials for all business types.
Who is this book for?
If you're new to marketing or looking for a solid overview, this book breaks down complex concepts into easy-to-understand parts. It highlights how vital marketing is for any business, regardless of your role, and offers practical insights on attracting and keeping customers. Many readers find it a helpful starting point to grasp the core elements that can truly impact their business success.
