A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
Marketing Management: A Strategic Approach With a Global Orientation
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful global marketing strategy with tech integration.
Who is this book for?
This book is a great pick if you're looking to understand marketing on a global scale. It combines modern technological trends with practical examples, making it perfect for anyone wanting a comprehensive and current view of marketing management. The international cases and real-world applications will really bring the concepts to life.
