A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Covers the principal techniques and applications of marketing research. With guidance relevant to a range of marketing problems and opportunities, this book covers both qualitative and quantitative research methodologies.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for diverse marketing research methodologies.
Who is this book for?
If you're interested in understanding how to navigate the complex world of marketing insights, this book is a fantastic place to start. It breaks down both qualitative and quantitative techniques in a way that's accessible and practical, helping you apply research effectively to real-world problems. Whether you're a student or a professional, it offers valuable guidance to make your marketing strategies smarter.
