A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategic marketing insights for competitive business battles.
Who is this book for?
If you're interested in understanding marketing as a strategic battle, this book offers a compelling perspective. It’s perfect for marketers and business strategists who want to think of their campaigns in terms of tactics and terrain, making complex concepts more relatable through warfare analogies. You'll come away with fresh ideas about competing effectively in crowded markets.
